Building scalable, conversion-driven digital products that bridge strategy, design, and engineering. From Next.js and React to Stripe and Python — I craft seamless user experiences that grow businesses and delight customers.
Content is a system — not a silo.
I build Sanity-driven architectures that balance flexibility with control; structured content that marketers can move through, and developers don’t have to refactor every quarter.
What I Do
- Modular schema architecture built for long-term scale
- Custom content models optimized for marketing and product teams
- Integration between Sanity and Next.js (App Router)
- Syncing Sanity with HubSpot, Segment, and Stripe for unified data
My Approach
Sanity should feel like an extension of your product, not a CMS bolted on top.
Every block, every schema, every query supports your conversion path and growth loop.
Featured Projects
TonyRobbins.com
Aurora - Sanity Page Builder
Neo Shopify + Sanity
Luxe Shopfiy
Sanity Guides
Sanity Architecture Guide
Start your Sanity setup with the foundations of creating a great headless CMS. This planning guide your Sanity CMS will help implement a rock solid foundation to build from.
AI Image Generation in Sanity Studio
If you're using Sanity Studio for content management, you know how crucial great imagery is for your projects. This plugin brings the power of Google's Gemini 2.5 Flash Image model directly into your Sanity Studio interface.
Interactive Proposal System
How we built a complete proposal management system with digital signatures, payment integration, email notifications, and a drag-and-drop Kanban board—all powered by Sanity CMS.
Example Systems
E-commerce schema + dashboard:
dynamic product pages powered by Sanity + Stripe
Marketing stack sync:
unified content powering HubSpot and analytics
AI-ready content:
structured data that feeds personalization and LLM workflows