Product updates

I have been spending a lot of time with Claude Code recently. There have been so many great updates pushed by the team at Anthropic lately that it is hard to keep up with.

Stripe Checkout: From Payment Processing to Conversion Optimization Engine

What if checkout was not an engineering-owned system at all? What if it was a marketing-owned conversion tool, built on solid engineering foundations? This is the story of how we rebuilt checkout from the ground up. Not as a form. As a platform.

From Email to Instant Close: How I Built a Proposal System That Actually Gets Results

Tired of proposals disappearing into email purgatory? I built a Next.js + Sanity system that transforms static PDFs into interactive web experiences with one-click acceptance, instant notifications, and optional Stripe payments. Here's how it works and why it converts better.

Introducing the Nano Banana Image Generator Plugin for Sanity Studio

If you're using Sanity Studio for content management, you know how crucial great imagery is for your projects. This plugin brings the power of Google's Gemini 2.5 Flash Image model directly into your Sanity Studio interface.

Supercharge Your Sanity CMS Development with Claude Code Plugins

Discover Sanity Agents - 7 powerful Claude Code plugins that revolutionize Sanity CMS development with AI-powered schema building, GROQ optimization, and zero-downtime migrations.

Claude Code Plugins: Boost Developer Productivity with AI-Powered Development Tools

Discover how Claude Code plugins transform software development with customizable AI workflows, specialized agents, and team collaboration features. Learn practical implementation strategies for individual developers and engineering teams.

From AI Assistant to 10x Engineer: Building a Production-Grade Claude Code Workflow

You start your day excited. Claude Code is going to help you crush this feature. Three hours later, you're staring at TypeScript errors you didn't catch, inconsistent code patterns, and Claude confidently telling you those 47 errors are "unrelated to our changes."

Optimizing CLAUDE.md: How to Scale Your Codebase Documentation for AI Assistants

Treat CLAUDE.md as an index, not an encyclopedia. Extract detailed patterns to /docs/claude/, use tables instead of prose, and teach discovery over solutions. We reduced our file from 1,400 to 420 lines while maintaining code quality.

Building an Ecommerce Shop with Sanity Part 1: Why We Are Leaving Shopify Behind

Building an Ecommerce Shop with Sanity Part 1

Building an Interactive Proposal System with Sanity CMS

How we built a complete proposal management system with digital signatures, payment integration, email notifications, and a drag-and-drop Kanban board—all powered by Sanity CMS.

From Dashboards to Conversations: What Happens When AI Can Actually Talk to Your Data

Instead of dashboards and filters, I just type things like: "Which campaigns are driving the highest qualified leads by lifecycle stage?" "How did ROAS shift after the new creative went live?"

Javascript basics for Google Tag Manager

The hidden costs of meetings

Your A/B test is lying to you

Understanding your customer journey used to mean piecing together data from dozens of different tools. It was like trying to solve a puzzle where half the pieces were missing and the other half came from different boxes.

Another use case for HubSpot custom events

Custom events allow you to define and track events that are unique to your business. Custom events can be tied to event properties, which you can then use across HubSpot's tools.

Google Tag Manager Essentials: A Comprehensive Guide

Google Tag Manager is a powerful tool for managing and deploying tags on your website or app, offering numerous benefits in terms of efficiency, flexibility, and collaboration. By mastering the essentials of GTM and following best practices for tag management, you can streamline your tracking setup, gain valuable insights into user behavior, and optimize your digital marketing efforts for success.

Tools of the trade...

How do you integrate ChatGPT into your automation workflows?

1 million opt-ins in 26 days…

7 Lessons Marketing Ops Can Learn from Taylor Swift

Rocking Marketing Ops: Lessons from Bring Me The Horizon

Leveraging AI for Problem-Solving

AI: Your Job's Future Isn't What You Think

Remove the Minutiae

Swing And A Miss

Treating The Symptoms

Your first 100 subscribers

Solving Problems Like Steve

Where do SaaS ideas come from?

Voting For The Homecoming Queen

So, you want to build a startup? Quit looking for startup ideas.

Delivering a Better Customer Experience

The Stories We Tell

Proof First

Cut The Crap

Learning Without Action Is Just Entertainment

Talk To Me!

Open Tab Syndrome

Product Habits

Getting Lost In The Woods

Success Comes From Playing Games

Know your customers better than a concierge.

Importance of Routine

How To Create A Losing Product

The Battle For Your Digital Soul

I run this lonely road

Squirrel!

Product Validation

Renting Your Runway

Start Small & Stay Lean

Lessons learned from building stuff that nobody wants

Slow Down to Go Fast

Do you know who is watching?