Allbirds teardown: an AI shopping assistant on a store that keeps saying no
Allbirds put AI help on every page. The bigger problem is what shoppers hit before and after it: sold-out sizes, a 30-day shipping warning, and an email-only help page.
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Building scalable, conversion-driven digital products that bridge strategy, design, and engineering. From Next.js and React to Stripe and Python — I craft seamless user experiences that grow businesses and delight customers.
🔍 Teardowns
Public teardowns of real online stores. What the brand does well, where the buying experience breaks, and how I would fix it with AI, with every claim cited.
Look at a real store, then decide what to change
These teardowns walk through live ecommerce sites with screenshots. Each one covers what the brand does well, where the buying experience breaks, and how I would point AI at the moments that lose sales. Claims are cited, and proposed screens are labeled as mockups.
The posts below will appear here as they are published.
Mejuri teardown: stores that work as warehouses, and a website that hides them
Mejuri turned its stores into fulfillment hubs on Shopify. The website still makes you pick a size before it tells you whether a store has the piece.
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Warby Parker teardown: they retired Home Try-On and kept the best replacement in the app
Warby Parker sunset Home Try-On and pointed shoppers at Virtual Try-On, a quiz, and an AI Advisor. On the website, the Advisor is the piece that is missing.
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