Loading...
Building scalable, conversion-driven digital products that bridge strategy, design, and engineering. From Next.js and React to Stripe and Python — I craft seamless user experiences that grow businesses and delight customers.
Martech stack optimization, analytics pipelines, go-to-market execution, HubSpot workflows, and data-driven marketing operations.
What if checkout was not an engineering-owned system at all? What if it was a marketing-owned conversion tool, built on solid engineering foundations? This is the story of how we rebuilt checkout from the ground up. Not as a form. As a platform.
Instead of dashboards and filters, I just type things like: "Which campaigns are driving the highest qualified leads by lifecycle stage?" "How did ROAS shift after the new creative went live?"
Master the JavaScript fundamentals you need for Google Tag Manager. From variables and functions to DOM manipulation, these basics will level up your GTM skills.
Your A/B tests are giving you false confidence. Most testing setups produce misleading results because of flawed methodology, not flawed tools. Here's how to fix it.
Custom events allow you to define and track events that are unique to your business. Custom events can be tied to event properties, which you can then use across HubSpot's tools.
A comprehensive guide to Google Tag Manager covering setup, tags, triggers, variables, and best practices. Updated for 2026 with server-side tagging, consent mode, and AI-assisted tag management.
The tools I rely on daily keep evolving. Here is the original 2024 list, what changed, and the stack that actually powers my work in 2026.
ChatGPT is powerful on its own, but integrating it into your existing automation workflows is where the real magic happens. Here's how to get started.
We generated 1 million opt-ins in just 26 days. Here's the strategy, the execution, and the lessons learned from scaling a campaign that fast.
Taylor Swift runs marketing ops better than most companies. Seven lessons on audience segmentation, data-driven decisions, and community building.
Bring Me The Horizon keeps reinventing themselves and winning new fans. Here's what marketing ops teams can learn from their approach to staying relevant.
The first 100 subscribers are the hardest to get. Here are practical, no-BS strategies to start building your email list from zero.
Business isn't a popularity contest. Stop chasing vanity metrics and start measuring what actually matters for growth.
The best businesses know their customers better than a hotel concierge. Here's how to build that level of understanding at scale.
Low engagement doesn't mean no one's watching. Your silent audience is bigger than you think. Keep showing up.